Smoothstack Unveils Bold Brand Identity That Represents its Unique Tech Industry Positioning 

Smoothstack Unveils Bold Brand Identity That Represents its Unique Tech Industry Positioning 

McLean, VA — June 13, 2024

Smoothstack, a leading HTD (Hire-Train-Deploy) provider, today unveiled a powerful new brand identity. Its new logo, redesigned website, and updated social presence better represent its bold, disruptive approach to filling today’s digital skill gaps while creating a more equitable tech workforce. 

Smoothstack’s unique HTD solution helps Fortune 500 businesses and government agencies overcome critical skill gaps, powering their organizations with net-new, custom-trained digital talent. At the same time, its merit-based approach creates bias-free access to tech careers for underrepresented talent and a diverse talent-sourcing channel for DEI-minded organizations.  

“We’ve quickly progressed from start-up to scale-up mode, fueled by an increasingly urgent need talent shortages and skills gaps, even outside of the technology industry,” said John Akkara, Smoothstack CEO. “It was time to evolve our brand identity to better reflect our positioning in the market—a unique talent partner for the world’s leading businesses, government agencies, and technology companies.” 

Smoothstack serves both commercial and federal clients, partnering with top technology partners like Salesforce, ServiceNow, Databricks, and others to hire, skill, and deploy teams of resources who can quickly execute mission-critical digital projects.  

About Smoothstack 

Smoothstack is an IT services and solutions provider with a unique ability to create net-new talent through its hire-train-deploy (HTD) approach. Its experienced team provides strategic consulting, project support, and talent development in the areas of Application Development, Cloud, Cybersecurity, Digital Platforms, Data Engineering & AI, Manufacturing, and Data Storage to F500 companies and government agencies. With AI embedded throughout its vetting and training process, Smoothstack skills high-aptitude software engineers on leading technologies aligned to their clients’ unique tech environments. For more information visit 

Media Relations Contact 
John Carney
CRO, Smoothstack

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